No BS Brand Strategy
Some of the brands we have already trained...
Over 10 hours of live teaching with an award-winning startup brand consultant with clear explanations, practical tools and immediate actions.
What is Brand Strategy? | Create your great MVP Brand Strategy one-pager |
Get confident in your own judgement |
Output: Confidently explain Brand Strategy and have one to show!
Your step by step process to define Brand Strategy | Getting buy in from your team | Output: Exact outline of what you want to do and how to sell it in to your managers
Who to involve | How to involve them | When to involve them | Output: Your action plan of how exactly to take your team on the journey so your BS lands successfully
What and how to get brand ideas from your team | How to create and run customer brand surveys | Survey tips and tricks | Output: Cat’s longlist of great survey questions and how to get them answered
When to look at competitors – and when not | How to do a competitor analysis | Brainstorm and refine your own Purpose and Positioning |
Output: Your Brand Purpose
Your Brand Personality | Deep dive into what Brand Positioning is | Taking a hard look at your unique selling points |
Output: clear understanding of how to position your brand for growth and success
A week to gather from your brand; customer insight, team insight, competitor check and write your final Brand Strategy on one page!
Get feedback from Cat and the group on your Brand Strategy | Ask questions and share challenges to get ideas from Cat and the group | Get your certificate!
And loads more...
This course is right for you if...
for you if...
The genius behind it
Cat is an award-winning startup brand consultant, who's been instrumental in helping 16 in-house teams define and develop their brands on zero or small budgets.
Brand Strategy is Cat’s bread and butter. Over the years she has nailed a 6 step easy framework. Hear how she scopes what’s needed, gets the wider team on board, writes revealing customer and team surveys and sizes up competitors. So you can immediately apply it to your own brand. Before consulting, Cat worked in-house as a Brand Manager, plus spent 4 years at the world’s largest brand agency. Oh and we love that she used to run the Post Office in Antarctica.
What do our grads say?
"Cat knows exactly how to build a brand"
at Quid Global
"Above and beyond my expectations."
"I felt like part of something bigger than just me"