No BS Brand Strategy

An easy 6 step framework to set your brand up for growth and success

Are you tasked with 'Brand Strategy' but secretly unclear on what it actually is?

No budget for an agency or consultant to whisk it off your plate?

Exhausted by how hard it can be to get others to understand and value 'brand'?

Feeling foggy on deliverables, process, time scale, costs, when to do it and who's involved?

No BS Brand Strategy

The course teaches you how to..

Some of the brands we have already trained...

What's included?

Over 10 hours of live teaching with an award-winning startup brand consultant with clear explanations, practical tools and immediate actions.

What is Brand Strategy? | Create your great MVP Brand Strategy one-pager |
Get confident in your own judgement |
Output: Confidently explain Brand Strategy and have one to show!

Your step by step process to define Brand Strategy | Getting buy in from your team | Output: Exact outline of what you want to do and how to sell it in to your managers

Who to involve | How to involve them | When to involve them | Output: Your action plan of how exactly to take your team on the journey so your BS lands successfully

What and how to get brand ideas from your team | How to create and run customer brand surveys | Survey tips and tricks | Output: Cat’s longlist of great survey questions and how to get them answered

When to look at competitors – and when not | How to do a competitor analysis | Brainstorm and refine your own Purpose and Positioning |
Output: Your Brand Purpose

Your Brand Personality | Deep dive into what Brand Positioning is | Taking a hard look at your unique selling points |
Output: clear understanding of how to position your brand for growth and success

A week to gather from your brand; customer insight, team insight, competitor check and write your final Brand Strategy on one page!

Get feedback from Cat and the group on your Brand Strategy | Ask questions and share challenges to get ideas from Cat and the group | Get your certificate!

And loads more...

Brand Strategy Glossary

So you always know what you are talking about


At each stage of the process for you to take away and use on your own Brand Strategy

Ongoing Support

Use Cat to solve your real life challenges as we go!

Insider Access

To the strategies behind brands that have nailed their Brand Strategy

An amazing gang to learn with

Learn with people just like you, with similar problems, who you can really learn from and collaborate with

Lifetime Access

To all key slides, recordings, and templates

A Certificate

To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

This course is right for you if...

It's not
quite right
for you if...

The genius behind it

Cat is an award-winning startup brand consultant, who's been instrumental in helping 16 in-house teams define and develop their brands on zero or small budgets.

Cat Totty

Brand Strategy is Cat’s bread and butter. Over the years she has nailed a 6 step easy framework. Hear how she scopes what’s needed, gets the wider team on board, writes revealing customer and team surveys and sizes up competitors. So you can immediately apply it to your own brand. Before consulting, Cat worked in-house as a Brand Manager, plus spent 4 years at the world’s largest brand agency. Oh and we love that she used to run the Post Office in Antarctica.

What do our grads say?

"Cat knows exactly how to build a brand"

She knows exactly how to build a brand from the inside out and, crucially, how to involve everyone along the way.
James Turner
- Creative Director
at Moonpig
Siobhan Brennan
- Head of Marketing
at Quid Global

"Above and beyond my expectations."

In week one, Cat had us writing our own brand strategies. By this stage, I knew the course had already paid for itself. Shes's an excellent brand mentor and provided us with a simple and refreshing framework to approach brand strategy. The team and 1-1 environments meant we were able to get support and fresh perspectives from the group which was incredibly useful. I highly recommend this course to anyone looking to strengthen their brand.

"I felt like part of something bigger than just me"

I left each session inspired and I felt like part of something bigger than just me. It’s so easy to feel alone while working with brand and so it was great to meet and bounce ideas off the group. Thank you!
Vendela Fouchenette
- Global Brand Manager
at Snowflake

Got Questions?

Say hi to Hope! She's the co-ordinator-in-chief of all things courses — if you have a question or suggestion, she'd love to hear it.

The deets...

The is an 8 week course which will be running towards the end of the year.
Group 6Created with Sketch.
All sessions will be held on Zoom. There will be some light homework between sessions to keep the ideas we cover fresh.
Group 9Created with Sketch.
Each session will be interactive, but if you have to miss one we will circulate the content and recordings.

How do I ask my boss for development budget? 🎓

Learn more about ,