October 13, 2021

How to use Influencers to Make your Brand Famous

Unlock the biggest potential growth channel you're probably overlooking...

Not sure where to start with influencer marketing?

Don't know how to track, manage and analyse your influencer marketing strategies?

Doing lots of influencer marketing but know it could be more effective?

Want to know how to turn influencer marketing into your biggest growth channel?

We have a solution!

This 4-week course will teach you how to use influencer marketing to stay on top of current trends, effectively reach target audiences, and grow brand awareness.

By the end of the course you will have everything you need to harness the power of influencer marketing for your brand.

13th October - 3rd November '21

Full price: £450 (excluding VAT) inclusive of all resources.

13th Oct - 3rd Nov

Influencer Marketing

The course teaches you how to..

What's included?

6 hours over 4 weeks. Lead by our expert Charlotte, who has 10+ years experience working with talent from A-Listers to micro-influencers.

The course is taught using super-clear explanations, lots of case studies and is focused on helping you take action.

The difference possible objectives and use cases for influencer marketing

Exploring possible KPIs

The basic form any successful campaign should follow

The common pitfalls of brand & influencer relationships

How to find and connect with the perfect influencers for you

When to pay & not to pay

Dissecting the outcome of a poorly written brief and how to avoid this

The when, where, what, why and how of an effective and exciting creative brief

How much to control their content and how much to hand over to them

Claims guidance 101

How to measure the value of influencer marketing

And loads more...

Templates & Tools

At each stage of the process for you to take away and use on your own brand. Recommended tools to make your life easier

Guest Speakers

Learn from a diverse range of speakers how to maximise your influencer campaigns

Insider Access

To the strategies behind brands that have nailed their influencer campaigns

A Certificate

To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

An amazing gang to learn with

Learn with people just like you, with similar problems, who you can really learn from and collaborate with

13th October - 3rd November '21

£450 (excluding VAT) inclusive of all resources.

Who is this for...

The mastermind behind it...

Charlotte Lake

Charlotte co-founded VIP marketing agency Project X 4 years ago after working in Talent Management with names such as Meghan Markle, Lily Cole and Jack Monroe. She saw a gap in the market for an agency that works across micro-influencers to A-listers with no roster.

Project X have worked with a huge variety of brands including allplants, ODDBOX, Elizabeth Scarlett, GRIND, Wild.

Some of the brands she's worked with...

🌟 Guest speaker line up 🌟

Mona spent the last 4 years growing sustainable businesses, including subscription DTCs ODDBOX and allplants where influencer marketing has managed to create brand momentum and drive growth. She is now Growth Marketing Manager at Minor Figures 😲

Mona El-Saytari
- Growth Marketing Manager
at Minor Figures
Isobel Pratt
- Senior Growth Marketing Executive
at Skin + Me

Izzy is performance-oriented marketeer with broad experience across brand and growth streams. A creative thinker, known for her ability to inspire collaboration whilst leading and overseeing projects. With a passion for art, and a champion of sustainability, she is a force for good! ♻

Olivia Jackson is a London-based marketing professional and self-described accidental influencer. She launched the ClothesMyBoyfriendHates Instagram page and blog in 2018 and since then has been on a mission to empower women to dress for themselves, gaining over 60k followers and collaborating with some of the world's top brands whilst doing so.

Olivia Jackson
- Head of Brand & Comms
at Motley London

What do her fans say?

"I couldn’t recommend them highly enough."

We absolutely love working with the Project X team. Whether we are looking for a digital influencer or face of a brand, we’ll always seeks out their expertise to help us find the right brand fit. They totally understand that relationships need to be mutually beneficial for all involved and that really helps us ensuring that return on investment is generated for our clients.
Jasmine Wicks-Stephens
- Founder
of Known and Faace

Got Questions?

Say hi to Hope! She's the co-ordinator-in-chief of all things courses — if you have a question or suggestion, she'd love to hear it.

The deets...

This is a 4 week course with live sessions every Wednesday from 8.30am - 10am. Starting 13th October until 3rd November.
Group 6Created with Sketch.
All sessions will be held on Zoom. There will be some light homework between sessions to keep the ideas we cover fresh.
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Each session will be interactive, but if you have to miss one we will circulate the content and recordings.

13th October - 3rd November '21

£450 (excluding VAT) inclusive of all resources.

How do I ask my boss for development budget? 🎓

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