October 6, 2021

Influencer Marketing 101

How to use influencers effectively to grow awareness and build your brand’s reputation

Not sure where to start with influencer marketing?

Don't know how to track, manage and analyse your influencer marketing strategies?

Doing lots of influencer marketing but know it could be more effective?

Want to learn how to harness the power of influencer marketing for your brand?

We have a solution!

This 4-week course will teach you how to use influencer marketing to stay on top of current trends, effectively reach target audiences, and grow brand awareness.

By the end of the course you will have everything you need to harness the power of influencer marketing for your brand. So you don't need to splash the cash on an agency.

6th October - 27th October '21

Full price: £450 (excluding VAT) inclusive of all resources.

Book Early Bird and save £100!

6th Oct - 27th Oct

Influencer Marketing 101

The course teaches you how to..

What's included?

6 hours over 4 weeks. Lead by our expert Charlotte, who has 10+ years experience working with talent from A-Listers to micro-influencers.

The course is taught using super-clear explanations, lots of case studies and is focused on helping you take action.

The difference possible objectives and use cases for influencer marketing

Exploring possible KPIs

The basic form any successful campaign should follow

How to sell influencer marketing to traditional marketeers and Founders 

The common pitfalls of brand & influencer relationships

How to find and connect with the perfect influencers for you

When to pay & not to pay

Dissecting the outcome of a poorly written brief and how to avoid this

The when, where, what, why and how of an effective and exciting creative brief

How much to control their content and how much to hand over to them

Claims guidance 101

How to measure the value of influencer marketing

And loads more...

Templates & Tools

At each stage of the process for you to take away and use on your own brand. Recommended tools to make your life easier

Guest Speakers

Learn from a diverse range of speakers how to maximise your influencer campaigns

Insider Access

To the strategies behind brands that have nailed their influencer campaigns

A Certificate

To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

An amazing gang to learn with

Learn with people just like you, with similar problems, who you can really learn from and collaborate with

6th October - 27th October '21

Full price: £450 (excluding VAT) inclusive of all resources.

Book Early Bird and save £100!

Who is this for...

The mastermind behind it...

Charlotte Lake

Charlotte co-founded VIP marketing agency Project X 4 years ago after working in Talent Management with names such as Meghan Markle, Lily Cole and Jack Monroe. She saw a gap in the market for an agency that works across micro-influencers to A-listers with no roster.

Project X have worked with a huge variety of brands including allplants, ODDBOX, Elizabeth Scarlett, GRIND, Wild.

Some of the brands she's worked with...

Got Questions?

Say hi to Hope! She's the co-ordinator-in-chief of all things courses — if you have a question or suggestion, she'd love to hear it.

The deets...

This is a 4 week course with live sessions every Wednesday from 8.30am - 10am. Starting 6th October until 27th October.
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All sessions will be held on Zoom. There will be some light homework between sessions to keep the ideas we cover fresh.
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Each session will be interactive, but if you have to miss one we will circulate the content and recordings.

6th October - 27th October '21

Full price: £450 (excluding VAT) inclusive of all resources.

Book Early Bird and save £100!

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