Do you want to increase your brand’s awareness?
Want to put out creative that will leave a lasting impression?
Don’t want to spend ££££ on an agency?
Tasked with media planning and campaign management but you’re making it up as you go along?
Want to know where and how to resonate with your customers?
We have a solution!
Guiding you through the whole process of media planning and campaign management.
From writing the brief and defining the audience, to planning and setting up the campaign. All without an agency.
REGISTER YOUR INTEREST FOR THE NEXT ROUND
How to Master Paid Ad Campaigns
- Write a robust, balanced brief with realistic goals and budgets defined
- Pick the right channels for your brand for maximum reach and frequency
- Pick the right channels for your brand for maximum reach and frequency
- Plan an integrated campaign
- Buy media without an agency
- Brief your creative on the assets needed for your media plan
- Define and map your customer journey
- Understand the behavioural science behind your customer’s decision making processes
- Set up digital campaigns
- Track and optimise your campaigns
💥 Some of the brands we've trained already 💥
What's included?
Over 12 hours of live teaching with media experts with 40+ yrs experience between them, plus loads more…
Getting the brief right | Long vs short term objectives | Budget setting | Setting realistic goals
Defining the right audience | Identifying Strategic vs Broad Audiences | The Audience Journey | The Paid, Owned, Earned model
Effectiveness vs Efficiency |
What media are right for the job? | The facts: media usage in the UK |
Planning for Reach and Frequency
Understanding how messages are received and absorbed |
Introduction to neuroscience | Creative dos and don’ts by channel |
Personalisation
Phasing and Timing | Setting up digital
campaigns: Google, Facebook et al |
Buying traditional media | How to assess value
Creating a measurement framework |
In campaign reporting | Key brand, business and campaign metrics |
How to measure ROI
And loads more...
Media Glossary
So you always know what you are talking about
Case Studies and Guest Speaker
A Creative Director to share creative best practices
Templates
At each stage of the process for you to take away and use on your own campaigns
A Certificate
To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!
Media Contacts
Black Book of contacts at major media owners so you can reach out and buy media yourself
REGISTER YOUR INTEREST FOR THE NEXT ROUND
Who is this for...
- You're a Marketing Manager, Brand Manager or Assistant Brand Manager who is being tasked with running advertising media campaigns and want a solid foundation in media management
- You're part of a small team that doesn't have budget for an agency but wants to use media to build a coherent, powerful brand
- You’re working in a growing start-up that is ready to start buying media to increase reach
- Budgets are tight, so you can’t afford to spend money on an agency when it just means less money to spend on the media itself
- You’ve been burnt by agencies in the past and not seen the results you wanted (or paid for!)
The masterminds behind it...
Ed Cox
Ed is the founder of Yonder Media and has 20 years’ experience in media and advertising. He has held roles as a media consultant, planner, and head of digital at top 10 media agencies. Ed has worked on almost every industry sector there is, from FMCG to Telco, Retail, Finance, Travel, Charity, and Entertainment. Yonder Media works with a number of high growth clients and Ed is used to working with founder-led brands from Proper to Beauty Pie, Boxpark, FreeAgent, People’s Energy and The Coconut Collaborative, so he understands the particular challenges that marketers face in high growth organizations.
Claire Milton
Claire is a Planning Director at Yonder with a career specialising in early stage, niche and challenger growth brands. A marketing graduate, and former Media Week 30 under 30 graduate, Claire has experience across Food, Healthcare, Retail, Travel, and Entertainment and across a ten-year career in the industry she has developed a particular focus on sustainable and purpose-led brands.
Jamie Kenyon
Jamie is a Media Planner Manager with 7 years agency side experience, and has held planning roles in a number of different agencies, including creative, media & integrated. As a planner, Jamie has worked on behaviour change campaigns for the government, as well as charity, FMCG, automotive and financial services clients. He is currently studying for his IPA Advanced Diploma, the prestigious gold standard professional accreditation for agency planners.
What do our grads say?
"I learnt something new each week"
at Accolade Wines
at Free Soda
"I've already used so much of what I've learnt!"
