How to Master Paid Ad Campaigns

From brief to execution, of both digital and traditional media campaigns

Do you want to increase your brand’s awareness?

Want to put out creative that will leave a lasting impression?

Don’t want to spend ££££ on an agency?

Tasked with media planning and campaign management but you’re making it up as you go along?

Want to know where and how to resonate with your customers?

We have a solution!

A 6-week course designed by the media experts behind Vita Coco, PROPER and Beauty Pie to name a few.

Guiding you through the whole process of media planning and campaign management.

From writing the brief and defining the audience, to planning and setting up the campaign. All without an agency.


How to Master Paid Ad Campaigns

The course teaches you how to..

💥 Some of the brands we've trained already 💥

What's included?

Over 12 hours of live teaching with media experts with 40+ yrs experience between them, plus loads more…

Getting the brief right | Long vs short term objectives | Budget setting | Setting realistic goals

Defining the right audience | Identifying Strategic vs Broad Audiences | The Audience Journey | The Paid, Owned, Earned model

Effectiveness vs Efficiency |
What media are right for the job? | The facts: media usage in the UK |
Planning for Reach and Frequency

Understanding how messages are received and absorbed |
Introduction to neuroscience | Creative dos and don’ts by channel |

Phasing and Timing | Setting up digital
campaigns: Google, Facebook et al |
Buying traditional media | How to assess value

Creating a measurement framework |
In campaign reporting | Key brand, business and campaign metrics |
How to measure ROI

And loads more...

Media Glossary

So you always know what you are talking about

Case Studies and Guest Speaker

A Creative Director to share creative best practices


At each stage of the process for you to take away and use on your own campaigns

A Certificate

To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

Media Contacts

Black Book of contacts at major media owners so you can reach out and buy media yourself


Who is this for...

The masterminds behind it...

Ed Cox

Ed is the founder of Yonder Media and has 20 years’ experience in media and advertising. He has held roles as a media consultant, planner, and head of digital at top 10 media agencies. Ed has worked on almost every industry sector there is, from FMCG to Telco, Retail, Finance, Travel, Charity, and Entertainment. Yonder Media works with a number of high growth clients and Ed is used to working with founder-led brands from Proper to Beauty Pie, Boxpark, FreeAgent, People’s Energy and The Coconut Collaborative, so he understands the particular challenges that marketers face in high growth organizations.

Claire Milton

Claire is a Planning Director at Yonder with a career specialising in early stage, niche and challenger growth brands. A marketing graduate, and former Media Week 30 under 30 graduate, Claire has experience across Food, Healthcare, Retail, Travel, and Entertainment and across a ten-year career in the industry she has developed a particular focus on sustainable and purpose-led brands.

Jamie Kenyon

Jamie is a Media Planner Manager with 7 years agency side experience, and has held planning roles in a number of different agencies, including creative, media & integrated. As a planner, Jamie has worked on behaviour change campaigns for the government, as well as charity, FMCG, automotive and financial services clients. He is currently studying for his IPA Advanced Diploma, the prestigious gold standard professional accreditation for agency planners.

What do our grads say?

"I learnt something new each week"

I learnt something new each week and met some fabulous contacts along the way and can't wait to get cracking with some bigger paid media campaigns!
Alister Dell
- Digital Marketing Manager
at Accolade Wines
Clare Dobson
- Digital Strategist and Founder
at Free Soda

"I've already used so much of what I've learnt!"

The variety of content, real world examples and activities kept the sessions super clear and engaging even on Zoom! I'd 100% do another course with these guys, I've already used so much of what I've learnt! Thank you!

Got Questions?

Say hi to Hope! She's the co-ordinator-in-chief of all things courses — if you have a question or suggestion, she'd love to hear it.

The deets...

The 6-week course will run once every week.
Group 6Created with Sketch.
All sessions will be held on Zoom. There will be some light homework between sessions to keep the ideas we cover fresh.
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Each session will be interactive, but if you have to miss one we will circulate the content and recordings.


How do I ask my boss for development budget? 🎓

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