Ep.4 How TEAREX make an impact

About the episode

In this episode, Lottie chats with  Andy Walker, Founder of TEAREX – who make fresh teas, crammed with fresh fruits and roots, because the tea category is just a bit… boring.

This was a very timely episode as Andy had recently relaunched with an entirely new sustainable product, using sugar cane tubes that are entirely recyclable. They discussed “how the challenge for FMCG brands is not how you get on the shelf, but how you get off the shelf” (a quote from Thea at Young Foodies) and the difference between coherence and consistency in marketing.

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