Ep.5 How Butterfly Twists found product market fit

About the episode

In this episode, Lottie speaks to Emmanuel Eribo, Co-Founder of Butterfly Twists, the creators of the fold up shoe and recent Founder of Loci, who create sustainable footwear.

Lottie has known Emmanuel for ages and here they have a good old catch up. They discussed what it is to be a GREAT marketer and the chase for product market fit. When you find it it should be like someone putting two fingers in your nose and are pulling you forward – what an image!

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