Digital Marketing: The Fundamentals

A 5-week course that teaches the core skills for digital marketing.

Want to launch digital marketing campaigns that grow your brand's awareness and skyrockets sales?

Want to learn how to track, manage and analyse your digital marketing strategies?

Digital Marketing: The Fundamentals

This course will teach you how to...


What's included?

Over 5 hours of recorded content and 6 hours of live weekly sessions with experienced Digital Marketing specialist. Packed with case studies, clear explanations, practical tools and immediate actions.

Digital vs traditional marketing

Intro to brand marketing

Intro to performance marketing

The foundations of a successful digital marketing strategy 

Understand and apply effective SEO strategies

How to drive targeted traffic with paid search

How to use email marketing effectively (automation, optimisation, personalisation, reporting)

Get confident with the fundamentals of Social Media strategy (organic & paid) 

How to use influencers & affiliates

Key customer metrics, what do they mean and how do you measure them? (LTV, AOV etc) 

Key campaign metrics, what do they mean and how do you measure them? (CPM, CPC, CPA etc) 

Intro to Google Analytics

Identify your goals and objectives 

Define consumer segmentation and targeting 

Set targets 

Build a digital marketing plan framework

And loads more...

Templates & Tools

At each stage of the process for you to take away and use on your own brand to make your life easier

Guest Speakers

Learn from a diverse range of experienced digital marketeers who have worked in our favourite fast growth start-ups.


Opportunity to be mentored by experienced digital marketers in our community.

A Certificate

To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

An amazing gang to learn with

Ongoing support from the members you are learning with in a private slack group


Who is this for...

Who this is not for...

The expert behind it...

Pam Tait

Pam has 6 years of experience in digital and growth marketing and has worked as growth lead in FMCG brand for 3 years – grew revenues 100% YoY.

As a Senior digital marketing manager for an events company she led the acquisition strategy & grew new customer growth + revenue by >50% YoY. 

She has experience of managing digital marketing channels in-house including paid social, PPC, affiliates, email marketing strategy, website performance and so much more!

We’ve trained over 400 marketeers, from over 300 different brands...

What do our grads say?

"Loved this course and would highly recommend especially for anyone in a small business"
Vanessa Powell
- Brand Digital Marketing Manager
at Revolut
Christina Smith
- Digital Marketing Manager
at Kettle Foods Ltd
"This course was a brilliant introduction to the entire digital landscape and how they intertwine. Even if you've done digital in some forms in the past, there's still things to learn and I can't wait to put my learnings into practise!"

Got Questions?

Say hi to Hope! She's the co-ordinator-in-chief of all things courses — if you have a question or suggestion, she'd love to hear it.

The deets...

This is a 5 week course with live sessions every week.
Group 6Created with Sketch.
All sessions will be held on Zoom. There will be some light homework between sessions to keep the ideas we cover fresh.
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Each session will be interactive, but if you have to miss one we will circulate the content and recordings.


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