Digital Marketing: Advanced

9-week intensive deep dive into Digital Marketing & Growth Strategies


What's included?

Over 8 hours of recorded content and 9 hours of live weekly sessions with experienced Digital Marketing specialist. Packed with case studies, clear explanations, practical tools and immediate actions.

  • What is growth marketing
  • An overview on performance marketing channels (social, affiliates, PPC, SEO)
  • Setting objectives + KPIs
  • Targeting
  • Acquisition channel overview
  • Acquisition planner framework
  • Retention vs Acquisition
  • How to optimise your website & post-purchase flow for retention
  • Guest Speaker on Loyalty Schemes
  • Quick overview on Email Marketing Strategy (campaigns, automations etc)
  • The most important flows to improve ROI, 
  • How to report on email marketing & make improvements

What you should be looking at in google analytics, reporting on key metrics, how to analyse the data & make recommendations for improvements.

  • Quick intro to Google AnalyticsOverview on key performance metrics & how to report on them
  • Attribution Modelling
  • Best practices for analysing data & building frameworks 
  • Setting objectives + KPIs, 
  • Identify your goals and objectives
  • Define targeting and key channels
  • How to build a strategy framework + execution

And loads more...

Templates & Tools

At each stage of the process for you to take away and use on your own brand to make your life easier

Guest Speakers

Learn from a diverse range of experienced digital marketeers who have worked in our favourite fast growth start-ups.


Opportunity to be mentored by experienced digital marketers in our community.

A Certificate

To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

An amazing gang to learn with

Ongoing support from the members you are learning with in a private slack group


Who is this for...

Who this is not for...

The expert behind it...

Pam Tait

Pam has 6 years of experience in digital and growth marketing and has worked as growth lead in FMCG brand for 3 years – grew revenues 100% YoY.

As a Senior digital marketing manager for an events company she led the acquisition strategy & grew new customer growth + revenue by >50% YoY. 

She has experience of managing digital marketing channels in-house including paid social, PPC, affiliates, email marketing strategy, website performance and so much more!

We’ve trained over 400 marketeers, from over 300 different brands...

Got Questions?

Say hi to Hope! She's the co-ordinator-in-chief of all things courses — if you have a question or suggestion, she'd love to hear it.

How do I ask my boss for development budget? 🎓

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