Is your product or service lacking a unique tone of voice?
Want to use words to earn more, sell more and connect with your users?
Are you tasked with copywriting, but you're making it up as you go along?
Want access to the tools, frameworks and insights used by WeTransfer, Adidas and Disney?
Ready to up your branding game with creative comms that leave a lasting impression?
16th Nov - 7th Dec ‘22
Full price: £450 (excluding VAT) inclusive of all resources
New members get 2 months free membership when joining a course
- Use psychological hacks to persuade people to do things
- Have fun bending the rules of words, grammar and writing
- Write creative copy that leaves a lasting impression
- Build a unique tone of voice for your product or brand
- Write a landing page that delivers on one clear objective
- Write headlines and emails that grab attention
- Keep all your messaging clear and concise
Some of the brands we have already trained...
What's included?
Over 4 hours of on-demand theory and 4 hours of live weekly practical sessions with Robyn, Lead Copywriter at WeTransfer. With clear explanations, practical tools and immediate actions.
An Introduction to Copywriting |
The 4 E’s – what good copywriting means for your business or brand |
The ABBA Framework – how to focus your writing to meet client/stakeholder needs
What is tone of voice and why do you need one? | How to craft a personality and tone of voice for your brand
How words can influence our subconscious |
Introduction to heuristics | How you can use copywriting to influence people’s decision making
Bringing everything together to write marketing comms | How to write killer landing pages and emails | How to optimise and make the most of CTAs | Guest Speaker
And loads more...
ABBA Framework
The framework that will ensure your writing is focused and meets client/stakeholder needs
Exercises to continue your learning
Creative exercises to practice and improve in your spare time
Heuristics Glossary
Top 10 heuristics and how to use them to influence consumer behaviour
Writing Hacks
Robyn's tried and tested writing tips
Tone of Voice Framework
Immersion questions to find your brand's personality & guardrails for Tone of Voice
Guest Speaker
An in-house CRM and Email marketing pro to share their tips
A Certificate
To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!
16th Nov - 7th Dec ‘22
Full price: £450 (excluding VAT) inclusive of all resources
New members get 2 months free membership when joining a course
This course is right for you if...
- You're responsible for crafting a consistent tone of voice and writing compelling copy for your product or brand
- You're part of a small team or agency that doesn't have full-time copywriting resources but wants to build a coherent, powerful brand
- You're a designer looking to ditch snorem lorem ipsum and learn to write better yourself
- You're interested in understanding how copywriters can use psychological hacks to persuade people to do things
It's not
quite right
for you if...
- You're already a pro copywriter, and not open to learning new tricks
- You're a stickler for the rules of spelling, grammar and writing
Who's Robyn Collinge?
If you come across a word on WeTransfer, there’s a good chance Robyn wrote it.
Robyn Collinge
If that word is taken from an early 00s RnB track, or references any kind of snack — the chance is even higher.
Working in-house at everyone’s favourite file-sharing company, Robyn is responsible for crafting and maintaining the company’s tone of voice across all brand communications. She’s previously written for brands like Disney, Adidas and JBL, and will take the em dash to her grave.
What do our grads say?
"Robyn is a brilliant trainer"
at Zizzi
at WeTransfer
"This course is very valuable for copywriting newbies and professionals alike."
"Completely changed the way we approach copy writing!"
at Miso Tasty
Got Questions?
The deets...
16th Nov - 7th Dec ‘22
Full price: £450 (excluding VAT) inclusive of all resources
New members get 2 months free membership when joining a course