November 18, 2021

Commercials Crash Course

Everything you need to know about finance and commercials for a career in marketing

How do I understand whether my plans make financial sense?

How do I get the skills I need to step into leadership roles?

How do I hold my own with a sales team?

How do I analyse data and use it to tell stories?

Hang on wait, what even is a P&L?

We have a solution!

A 5 week course teaching you everything you need to know about finance and commercials for a successful career in FMCG marketing.

From P&L’s, pricing strategy and analysing data, to how to work with your sales team.

‘Tried and tested’ templates and tools to instantly apply in your own business. Including ‘Business Objectives’, ‘Consumer Goals’, ‘Customer Propositions’ and more.

Taught by industry experts with almost 50 years combined experience at Coca-Cola, Diageo, Fever-Tree, The Collective and Lily’s Kitchen.

18th November - 16th December ‘21

Full price: £590 (excluding VAT) inclusive of all resources.

Price includes 2 months free membership

18th Nov - 16th Dec

Commercial$ Cra$h Cour$e

The course teaches you how to..

We’ve trained over 100 Marketeers, from over 90 different brands...

What's included?

Over 5 hours of on-demand theory and 5 hours of live weekly practical sessions with experienced Marketing Directors with clear explanations, practical tools and immediate actions.

The link between commercial goals and consumer behaviour

Business performance management

Writing a compelling customer proposition

Analysing data and telling stories | Writing an activity evaluation

Working with finance and supply | Relationship theory

And loads more...


At each workshop to start putting learnings into action right away

A Certificate

To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

An amazing gang to learn with

Learn with people just like you, with similar problems, who you can really learn from and collaborate with


At each stage of the process for you to take away and use on your own brand

Insider Access

Stakeholder relationship mapping tool

18th November - 16th December ‘21

Full price: £590 (excluding VAT) inclusive of all resources.

Price includes 2 months free membership

Who is this for...

The masterminds behind it...

Chris Lock

Chris is rather old (his words not ours) and has 25 years marketing experience, gained at multinationals like Coca-Cola and Diageo and more recently within UK scale-ups Lily’s Kitchen and The Collective. He’s worked with every part of the marketing mix, across UK, Europe and Global markets, with teams and budgets large and small. Throughout his career Chris has coached and developed teams and delivered marketing capability training courses, with a real emphasis on passion for creative thinking and on joyful collaboration.

Alex O'Rourke

Alex isn’t quite as old as Chris but worked with him for 20 years at both Camelot and Diageo. More recently Alex has spent the last 2½ years working for Fever-Tree, where she set up the Innovation department and learned heaps about how to successfully scale & grow a start-up business. Alex has experience across the full marketing mix and particularly loves all things brand strategy and creative development related. But most of all she is passionate about people and loves nothing more than coaching, training and developing teams & individuals and seeing them thrive.

🌟 Guest speaker line up 🌟

Head of Sales at Waken (Bulldog). Ex. Head of Sales at Popchips.

Philly will show you how to get maximum results from your sales team
Philly Sweetnam
- Head Of Sales
at Waken Mouthcare
Rachel Watson
- Finance Director
at Hoxby

Finance Director at Hoxby. Ex. CFO at L’Oreal.

Will let you in some easy tricks that will make your finance team LOVE you.

Waitrose buyer for 8 years, he now helps start ups find their first listings.

Learn from a buyer how to make a killer sales deck that will not be forgotten.
Chris Whittaker
- Founder
of CW Consultancy & SNAM, PZ Cussons Beauty
Dmitry Tulba
- Insights Director
of Bacardi

Dmitry is an international strategy & insight professional with almost two decades of experience across highly visible in-house insight teams, insight vendors and several B2C categories.

Dmitry will show you how to open up new horizons for brands through insight.

What do our grads say?

"Brilliant course"

A brilliant course for any marketers trying to make that next step and be taken seriously with senior stakeholders!
Megan Trimble
- Lead Marketing Manager
at Tim Hortons UK & Ireland Ltd.
Annie Spoons
- Co-Founder
of Spoons Cereals

"For any marketeer or founder"

An excellent course for any marketeer or founder working to build a financially driven marketing plan and and a tight knit company culture.

Got Questions?

Say hi to Hope! She's the co-ordinator-in-chief of all things courses — if you have a question or suggestion, she'd love to hear it.

The deets...

The 5-week course will have a live group discussion every Thursday afternoon from 1PM - 2PM.
Group 6Created with Sketch.
All sessions will be held on Zoom. There will be some light homework between sessions to keep the ideas we cover fresh.
Group 9Created with Sketch.
Each session will be interactive, but if you have to miss one we will circulate the content and recordings.

18th November - 16th December ‘21

Full price: £590 (excluding VAT) inclusive of all resources.

Price includes 2 months free membership

How do I ask my boss for development budget? 🎓

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